– SERVICES: BRANDING –
Branding
How will your business stand out?
Developing a strong visual identity is vital if you want to stand out. But the concept of branding goes deeper than that – branding is about what customers (and other stakeholders) think about your business and its products.
In simple terms, your brand gives customers a reason to choose you over your competitors. It’s achieved by visual identity, sure, but also through choices (strategies) about advertising, pricing, user experience and more.
Visual Unity can bring a fresh perspective to your thinking. We provide an independent voice that helps to define your business. We also thrive on working with proactive, forward-thinking clients who are ready to think outside the box.
What we offer
NEW BUSINESSES
For start-ups with great ideas, products or services but undeveloped indentities and product positioning:
∞ An integrated approach from the very start of your journey
∞ Establish and formalise your unique offer
∞ Identity creation and brand strategy
∞ Brand guidelines to start you off right
∞ All types of branding and marketing collateral
∞ Consistency across current and future operations
ESTABLISHED FIRMS
For established businesses that have ‘hit the wall’ and need to grow or move to the next development stage:
∞ Rejuvenate and strengthen your identity
∞ Update the look and feel of your operations
∞ Re-communicate who you are and your offer
∞ Re-imagine your consumer marketing materials
∞ Meet your customers’ evolving expectations
∞ Explore franchising potential or increase opportunities
FRESH THINKERS
For any business that wants a fresh, independent point of view on their current brand and positioning strategies:
∞ Brand clarity, focus and new, cut-through strategies
∞ Brand consistency across all media
∞ Refined existing visual communications
∞ Refined brand elements to consumer touchpoints
∞ Brand integrity from store fitout to marketing collateral
∞ Brand guidelines to keep you on track
Services and collateral
BRANDING & STRATEGY
∞ Brand identity and strategy
∞ Logo and collateral design
∞ Visual style guides
∞ Brand identity guidelines
∞ Branded environment strategies
∞ In-store and point-of-sale plans
∞ Information architecture
∞ User interface design
∞ Consistency across operations
PRINT DESIGN
∞ Annual reports
∞ Brochures
∞ Business cards
∞ Catalogues
∞ Corporate stationery
∞ Guidelines
∞ Leaflets and flyers
∞ Letterhead
∞ Magazines
∞ Packaging
∞ Posters
∞ Stickers
∞ With compliments
∞ Print management
RETAIL & PRECINCT
∞ Brand guidelines
∞ Environmental graphics
∞ External signage
∞ In-store branding
∞ Large format graphics
∞ Menus and menu boards
∞ Packaging
∞ Point of sale
∞ Precinct guidelines
∞ Signage
∞ Uniforms
∞ Wayfinding
Why work with Visual Unity?
Our extensive experience across the industry on a huge range of branding, print, retail and precinct design projects means we know how to work in complex environments, collaborate for successful outcomes and deliver results.
FEATURED PROJECTS
Visual Unity
Branding, strategy and retail, publications and environmental graphic design in Melbourne since 2001.
Projects
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