– SERVICES: BRANDING –
How will your business stand out?
Developing a strong visual identity is vital if you want to stand out. But the concept of branding goes deeper than that – branding is about what customers (and other stakeholders) think about your business and its products.
In simple terms, your brand gives customers a reason to choose you over your competitors. It’s achieved by visual identity, sure, but also through choices (strategies) about advertising, pricing, user experience and more.
Visual Unity can bring a fresh perspective to your thinking. We provide an independent voice that helps to define your business. We also thrive on working with proactive, forward-thinking clients who are ready to think outside the box.
What we offer
For start-ups with great ideas, products or services but undeveloped identities and product positioning:
∞ An integrated approach from the very start of your journey
∞ Establish and formalise your unique offer
∞ Identity creation and brand strategy
∞ Brand guidelines to start you off right
∞ All types of branding and marketing collateral
∞ Consistency across current and future operations
For established businesses that have ‘hit the wall’ and need to grow or move to the next development stage:
∞ Rejuvenate and strengthen your identity
∞ Update the look and feel of your operations
∞ Re-communicate who you are and your offer
∞ Re-imagine your consumer marketing materials
∞ Meet your customers’ evolving expectations
∞ Explore franchising potential or increase opportunities
For any business that wants a fresh, independent point of view on their current brand and positioning strategies:
∞ Brand clarity, focus and new, cut-through strategies
∞ Brand consistency across all media
∞ Refined existing visual communications
∞ Refined brand elements to consumer touchpoints
∞ Brand integrity from store fitout to marketing collateral
∞ Brand guidelines to keep you on track
Why work with Visual Unity?
Visual Unity approach all projects with an open mind and with a goal to create fun, engaging and commercially viable solutions. We enjoy working with clients and collaborators who are passionate, inquisitive and want interesting and unique outcomes.
With over 10 years experience in retail graphic design, we have a great network of friends that we can highly recommend for an amazing end to end retail result. From architects, shop fitters, copywriters, lighting specialists, 3D specialists and signage manufacturers we have worked on a multitude of retail projects of all shapes and sizes with an amazing array of people. We are happy to put together the right team for your project as well as share our collaborators and point you in the right direction.
If you would like to find out more get in touch to organise an obligation free discussion about your project.
Branding and strategy, plus publications, retail and environmental graphic design in Melbourne since 2001