– SERVICES: BRANDING –

Branding

How will your business stand out?

Developing a strong visual identity is vital if you want to stand out. But the concept of branding goes deeper than that – branding is about what customers (and other stakeholders) think about your business and its products.

In simple terms, your brand gives customers a reason to choose you over your competitors. It’s achieved by visual identity, sure, but also through choices (strategies) about advertising, pricing, user experience and more.

Visual Unity can bring a fresh perspective to your thinking. We provide an independent voice that helps to define your business. We also thrive on working with proactive, forward-thinking clients who are ready to think outside the box.

What we offer

New Businesses


For start-ups with great ideas, products or services but undeveloped identities and product positioning:

∞ An integrated approach from the very start of your journey

∞ Establish and formalise your unique offer

∞ Identity creation and brand strategy

∞ Brand guidelines to start you off right

∞ All types of branding and marketing collateral

∞ Consistency across current and future operations


Established Firms

For established businesses that have ‘hit the wall’ and need to grow or move to the next development stage:

∞ Rejuvenate and strengthen your identity

∞ Update the look and feel of your operations

∞ Re-communicate who you are and your offer

∞ Re-imagine your consumer marketing materials

∞ Meet your customers’ evolving expectations 

∞ Explore franchising potential or increase opportunities


Fresh Thinkers

For any business that wants a fresh, independent point of view on their current brand and positioning strategies:

∞ Brand clarity, focus and new, cut-through strategies

∞ Brand consistency across all media

∞ Refined existing visual communications

∞ Refined brand elements to consumer touchpoints

∞ Brand integrity from store fitout to marketing collateral

∞ Brand guidelines to keep you on track


Why work with Visual Unity?

 

Visual Unity approach all projects with an open mind and with a goal to create fun, engaging and commercially viable solutions. We enjoy working with clients and collaborators who are passionate, inquisitive and want interesting and unique outcomes.

With over 10 years experience in retail graphic design, we have a great network of friends that we can highly recommend for an amazing end to end retail result. From architects, shop fitters, copywriters, lighting specialists, 3D specialists and signage manufacturers we have worked on a multitude of retail projects of all shapes and sizes with an amazing array of people. We are happy to put together the right team for your project as well as share our collaborators and point you in the right direction.

If you would like to find out more get in touch to organise an obligation free discussion about your project.

FEATURED PROJECTS

Graphic Design for Restaurants and Hospitality. Branding, Environment, Uniform and Packaging Design

Eat Well

BRANDING & DESIGN
– Restaurant and Hospitality –

These projects showcase examples of restaurant graphic design and branding.

Branding and marketing collateral design, including guidelines and style guide design.

Creative Insight

BRANDING & DESIGN 
– Discovery –

This project showcase examples of online retail graphic design and collateral application for an online home store.

Branding for food stores, applied to environment, bags, packaging and marketing materials

Shop Fresh

BRANDING & DESIGN
– Retail –

These projects showcase examples of graphic design and branding for fresh food environments. 

Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

Shop Niche

BRANDING & DESIGN
– Boutique Retail –

These projects showcase examples of graphic design for boutique retailers.

Retail graphic design for shopping centre food kiosks. Branding and logo development, uniforms, packaging, large format graphic design. Background photo Background Photo © Jannoon028 / Freepik

Clever Kiosks

BRANDING & DESIGN
– Shopping Centres –

These projects showcase examples of graphic design for food retail.

Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

Shop Brands

BRANDING & DESIGN
– Retail –

These projects showcase examples of graphic design for specialised retailers.

Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

Stylish Precincts

BRANDING & DESIGN
– Wayfinding –

These projects showcase examples of graphic design for environmental and wayfinding systems.

Branding and marketing collateral design, including guidelines and style guide design.

Stunning Publications

BRANDING DESIGN
– PRINT –

These projects showcase examples of graphic design for custom brochures and specialty publications.

Branding and marketing collateral design, including guidelines and style guide design.

Grow Tall

BRANDING & DESIGN
– Franchises –

These projects showcase examples of retail graphic design for food franchises.

 Visual Unity

Branding and strategy, plus publications, retail and environmental graphic design in Melbourne since 2001

 

© VISUAL UNITY 2019