ENEX

enex100 brings a new level of retail style to Perth’s CBD with an engaging mix of fashion, entertainment and dining. ISPT engaged Visual Unity to refine and finalise the enex100 identity system and apply it cohesively across the business. This included custom entry signage, leasing collateral, initial website design and wayfinding over three floors of retail and the dining precinct.

MELBOURNE CENTRAL

Visual Unity designed an entry statement installation for the dining and entertainment precinct of Melbourne Central Shopping Centre. The Swanston and Latrobe Street entrance required a large format illustrative installation to reflect and complement the amazing ‘pixelated’ tree sculpture by ARM Architecture. The outcome was a hand-drawn botanical and typography illustration, laser etched onto ply panels. Due to output constraints with the laser process, a multi-size tile configuration was developed to complement the technique and available space.

SOUTHGATE SHOPPING CENTRE

Composed of specialty retail, mini-majors and majors, Southgate has always been a strong sub regional centre. Like many centres, it was due for a visual update in line with an architectural redevelopment. Visual Unity worked with ISPT to develop and design a cohesive visual system, including iconography, typefaces and colour palettes, which were then applied to brand collateral. A comprehensive signage system was also rolled out across entry, interior and wayfinding signage.

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