Graphic Design for Wayfinding & Environmental Graphics

precinct

As consumer habits evolve, major shopping precincts are undergoing substantial changes and renovations to meet the new needs of their customers. 
Visual Unity collaborates with major stakeholders in this sector to deliver branding and graphic design solutions that are relevant to the precincts and communities that use them. The projects below showcase examples of shopping precinct branding, brand application and graphic design for Perth’s enex100, Sydney’s Southgate Shopping Centre and Melbourne Central.

enex100 identity brand design for new shopping centre in Perth WA
enex100 poster and banner design for shopping precinct australia

Enex100 brings a new level of retail style to Perth’s CBD incorporating an engaging mix of fashion, entertainment and dining. ISPT engaged Visual Unity to refine and finalise the enex100 identity system and apply it cohesively across the business. This included the development and design of custom entry signage, leasing collateral, initial website design and wayfinding over three floors of retail and the dining precinct.

enex100 style guide and brand guidelines document.
Environmental Graphics for entry of Melbourne Central Shopping Centre.

Visual Unity designed an entry statement installation for the dining and entertainment precinct of GPT’s Melbourne Central Shopping Centre. The Swanston and LaTrobe Street entrance required a large format illustrative installation to reflect and complement the amazing ‘pixelated’ tree sculpture by ARM Architecture.

The outcome was a hand drawn botanical and typography illustration which was laser etched onto ply panels. Due to output constraints with the laser etch process, a multi sized tile configuration was developed to complement the technique and space available.

Detail of large format illustrative design and typography at Melbourne Central Shopping Precinct
Identity design and exterior wayfinding signage for car park at shopping centre.

Visual Unity worked with ISPT designed the Southgate Shopping Centre identity which included the development and design of a cohesive visual system. This system was applied across many facets of the precinct including entry signage, marketing collateral and interior and exterior wayfinding signage.

Composed of specialty retail, mini-majors and majors, ISPT’s Southgate has always been a strong sub regional centre. Like many regional centres though it was due for a visual update inline with the architectural re development that was underway on the building. Working with ISPT, Visual Unity resolved the identity system inclusive of iconography, typefaces and colour palettes which were then applied to brand collateral. A comprehensive signage system was also rolled out across all interior and wayfinding signage.

Wayfinding system for shopping centre lifts and car park
Brand style guide for shopping centre identity and wayfinding for travelators at shopping centre,

– PREVIEW DESIGN PROJECTS –

Graphic Design for Restaurants and Hospitality. Branding, Environment, Uniform and Packaging Design

Dine

RETAIL GRAPHIC DESIGN
– Restaurant and Hospitality –

These projects showcase examples of restaurant graphic design and branding.

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Branding and marketing collateral design, including guidelines and style guide design.

Abode

GRAPHIC DESIGN
– Online Retail –

This project showcase examples of online retail graphic design and collateral application for an online home store.

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Branding for food stores, applied to environment, bags, packaging and marketing materials

Eat

GRAPHIC DESIGN
– Fresh Food –

These projects showcase examples of graphic design and branding for fresh food environments. 

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Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

Treat

GRAPHIC DESIGN
– Retail –

These projects showcase examples of graphic design for boutique retailers.

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Retail graphic design for shopping centre food kiosks. Branding and logo development, uniforms, packaging, large format graphic design. Background photo Background Photo © Jannoon028 / Freepik

Kiosk

GRAPHIC DESIGN
– Shopping Centre Kiosks –

These projects showcase examples of graphic design for food retail.

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Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

Shop

GRAPHIC DESIGN
– Shops and Retail Stores –

These projects showcase examples of graphic design for specialised retailers.

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Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

Precinct

GRAPHIC DESIGN
– Wayfinding & Environmental Graphics –

These projects showcase examples of graphic design for environmental and wayfinding systems.

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Branding and marketing collateral design, including guidelines and style guide design.

Guidelines

GRAPHIC DESIGN
– Professional Brochures & Publications –

These projects showcase examples of graphic design for custom brochures and specialty publications.

– VIEW PROJECTS –
Branding and marketing collateral design, including guidelines and style guide design.

Grow

GRAPHIC DESIGN
– Retail Food Franchises –

These projects showcase examples of retail graphic design for food franchises.

– VIEW PROJECTS –

 Visual Unity

Branding and strategy, plus publications, retail and environmental graphic design in Melbourne since 2001

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