Branding & Design for Wayfinding

Stylish precincts

Many shopping precincts are currently undergoing substantial change to meet the needs of modern consumers. Visual Unity collaborates with major stakeholders in this sector to deliver relevant and stylish wayfinding and environmental solutions.

enex100 identity brand design for new shopping centre in Perth WA
enex100 poster and banner design for shopping precinct australia

ENEX

enex100 brings a new level of retail style to Perth’s CBD with an engaging mix of fashion, entertainment and dining. ISPT engaged Visual Unity to refine and finalise the enex100 identity system and apply it cohesively across the business. This included custom entry signage, leasing collateral, initial website design and wayfinding over three floors of retail and the dining precinct.

enex100 style guide and brand guidelines document.
Environmental Graphics for entry of Melbourne Central Shopping Centre.

MELBOURNE CENTRAL

Visual Unity designed an entry statement installation for the dining and entertainment precinct of Melbourne Central Shopping Centre. The Swanston and Latrobe Street entrance required a large format illustrative installation to reflect and complement the amazing ‘pixelated’ tree sculpture by ARM Architecture. The outcome was a hand-drawn botanical and typography illustration, laser etched onto ply panels. Due to output constraints with the laser process, a multi-size tile configuration was developed to complement the technique and available space.

Detail of large format illustrative design and typography at Melbourne Central Shopping Precinct
Identity design and exterior wayfinding signage for car park at shopping centre.

SOUTHGATE SHOPPING CENTRE

Composed of specialty retail, mini-majors and majors, Southgate has always been a strong sub regional centre. Like many centres, it was due for a visual update in line with an architectural redevelopment. Visual Unity worked with ISPT to develop and design a cohesive visual system, including iconography, typefaces and colour palettes, which were then applied to brand collateral. A comprehensive signage system was also rolled out across entry, interior and wayfinding signage.

Wayfinding system for shopping centre lifts and car park
Brand style guide for shopping centre identity and wayfinding for travelators at shopping centre,

FEATURED PROJECTS

Graphic Design for Restaurants and Hospitality. Branding, Environment, Uniform and Packaging Design

BRANDING & DESIGN

Eat well

Restaurant and Hospitality

These projects showcase examples of restaurant graphic design and branding.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Creative insight

Discovery

This project showcases examples of online retail graphic design and collateral application for an online home store.

Branding for food stores, applied to environment, bags, packaging and marketing materials

BRANDING & DESIGN

Shop fresh

Retail

These projects showcase examples of graphic design and branding for fresh food environments. 

Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

BRANDING & DESIGN

Shop niche

Boutique retail

These projects showcase examples of graphic design for boutique retailers.

Retail graphic design for shopping centre food kiosks. Branding and logo development, uniforms, packaging, large format graphic design. Background photo Background Photo © Jannoon028 / Freepik

BRANDING & DESIGN

Clever kiosks

Shopping centres

These projects showcase examples of graphic design for food retail.

Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

BRANDING & DESIGN

Shop brands

Retail

These projects showcase examples of graphic design for specialised retailers.

Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

BRANDING & DESIGN

Stylish precincts

Wayfinding

These projects showcase examples of graphic design for environmental and wayfinding systems.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Stunning publications

Print

These projects showcase examples of graphic design for custom brochures and specialty publications.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Grow tall

Franchises

These projects showcase examples of retail graphic design for food franchises.

Visual Unity

Branding, strategy and retail, publications and environmental graphic design in Melbourne since 2001.

 

© VISUAL UNITY 2019