Branding AND design for DISCOVERY

Homewears Branding

Visual Unity was engaged to explore the ethos and objectives of online home store Zillo + Hutch, to develop a better understanding of the brand. This review informed the basis of creative direction and led to a comprehensive corporate style guide.


BRAND OVERVIEW, POSITIONING, VOICE AND TONE, LOGO USAGE GUIDELINES, TYPOGRAPHY AND TYPOGRAPHIC LANGUAGE, COLOUR PALETTES, COLLATERAL APPLICATION, ONLINE APPLICATION EXAMPLES, WEBSITE INTERFACE, ONLINE BANNER ADS.

Custom professional brochure design for Chadstone Shopping Centre
Custom fold brochure design for Emporium Melbourne

Style guide recommendations were then applied to extensive design examples, and Zillo + Hutch now use the guidelines in-house, applying them systematically and successfully across a range of new consumer touchpoints.

POSTCARDS, LETTERHEAD, BUSINESS CARDS, GIFT VOUCHERS, SWING TAGS, RIBBONS, PACKING TAPE, PACKAGING, BAGS, VEHICLES.

Tenancy Fitout Brochure Guidelines for Mandurah Shopping Centre
Belmont Forum Style Guide Publication
Belmont Forum Style Guide Publication
Belmont Forum Style Guide Publication

FEATURED PROJECTS

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Homewares Branding

Discovery

This project showcases examples of online retail graphic design and collateral application for an online home store.

Branding for food stores, applied to environment, bags, packaging and marketing materials

BRANDING & DESIGN

Fresh Food Branding

Retail

These projects showcase examples of graphic design and branding for fresh food environments. 

Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

BRANDING & DESIGN

Specialised Branding

Boutique retail

These projects showcase examples of graphic design for boutique retailers.

Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

BRANDING & DESIGN

Retail Branding

Retail

These projects showcase examples of graphic design for specialised retailers.

Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

BRANDING & DESIGN

Precincts and Wayfinding Design

Wayfinding

These projects showcase examples of graphic design for environmental and wayfinding systems.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Publication & Brochure Design

Print

These projects showcase examples of graphic design for custom brochures and specialty publications.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Franchise Branding 

Franchises

These projects showcase examples of retail graphic design for food franchises.

Visual Unity

Branding, strategy and retail, publications and environmental graphic design in Melbourne since 2001.

 

© VISUAL UNITY 2021