Graphic Design for Online Retail
Zillo + Hutch is an exciting online home store with an amazing range of furniture made for real people. Visual Unity was engaged to explore the objectives and ethos of the company to help develop a better understanding of the Zillo + Hutch brand. The review then formed the basis of creative direction and assisted in forming the Zillo + Hutch Style Guide.
The Zillo + Hutch style guide included the brand overview, positioning, voice & tone, logo usage guidelines, typography & typographic language, colour palettes, collateral application and examples of online application.
Style guide recommendations were applied to design examples including the website interface, online banner ads, postcards, letterheads, business cards, gift vouchers, swing tags, ribbons, packing tape, packaging, bags and vehicles.
At completion of the brand review and style guide development, the guidelines were provided to Zillo + Hutch for in-house use. This has allowed Zillo + Hutch to apply the brand successfully to new consumer touch points.