Branding AND design for DISCOVERY

Creative insight

Visual Unity was engaged to explore the ethos and objectives of online home store Zillo + Hutch, to develop a better understanding of the brand. This review informed the basis of creative direction and led to a comprehensive corporate style guide.


BRAND OVERVIEW, POSITIONING, VOICE AND TONE, LOGO USAGE GUIDELINES, TYPOGRAPHY AND TYPOGRAPHIC LANGUAGE, COLOUR PALETTES, COLLATERAL APPLICATION, ONLINE APPLICATION EXAMPLES, WEBSITE INTERFACE, ONLINE BANNER ADS.

Custom professional brochure design for Chadstone Shopping Centre
Custom fold brochure design for Emporium Melbourne

Style guide recommendations were then applied to extensive design examples, and Zillo + Hutch now use the guidelines in-house, applying them systematically and successfully across a range of new consumer touchpoints.

POSTCARDS, LETTERHEAD, BUSINESS CARDS, GIFT VOUCHERS, SWING TAGS, RIBBONS, PACKING TAPE, PACKAGING, BAGS, VEHICLES.

Tenancy Fitout Brochure Guidelines for Mandurah Shopping Centre
Belmont Forum Style Guide Publication
Belmont Forum Style Guide Publication
Belmont Forum Style Guide Publication

FEATURED PROJECTS

Graphic Design for Restaurants and Hospitality. Branding, Environment, Uniform and Packaging Design

BRANDING & DESIGN

Eat well

Restaurant and Hospitality

These projects showcase examples of restaurant graphic design and branding.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Creative insight

Discovery

This project showcases examples of online retail graphic design and collateral application for an online home store.

Branding for food stores, applied to environment, bags, packaging and marketing materials

BRANDING & DESIGN

Shop fresh

Retail

These projects showcase examples of graphic design and branding for fresh food environments. 

Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

BRANDING & DESIGN

Shop niche

Boutique retail

These projects showcase examples of graphic design for boutique retailers.

Retail graphic design for shopping centre food kiosks. Branding and logo development, uniforms, packaging, large format graphic design. Background photo Background Photo © Jannoon028 / Freepik

BRANDING & DESIGN

Clever kiosks

Shopping centres

These projects showcase examples of graphic design for food retail.

Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

BRANDING & DESIGN

Shop brands

Retail

These projects showcase examples of graphic design for specialised retailers.

Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

BRANDING & DESIGN

Stylish precincts

Wayfinding

These projects showcase examples of graphic design for environmental and wayfinding systems.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Stunning publications

Print

These projects showcase examples of graphic design for custom brochures and specialty publications.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Grow tall

Franchises

These projects showcase examples of retail graphic design for food franchises.

Visual Unity

Branding, strategy and retail, publications and environmental graphic design in Melbourne since 2001.

 

© VISUAL UNITY 2019