Branding AND Design for Retail

Shop brands

We know that customers choose products not just because they need, say, a pair of shoes, but because of how the brand itself makes them feel. Visual Unity brings this deep-level thinking to all our design, helping local and national brands to thrive.

Business Card design for shoe retailer Beggar Man Thief

BEGGAR MAN THIEF

Beggar Man Thief launched at a time when no one was selling stylish shoes that were meant to be part of an everyday wardrobe. They engaged Visual Unity to develop an identity system that personified the spirit of the founders, who believe everyone needs more than a ‘good pair of shoes’ for weddings and funerals. The brand was further refined to include ‘The Canny Man’, for limited editions, exclusives and end-of-line products. As suppliers of world-class footwear, Beggar Man Thief were asked to be part of L’Oréal Fashion Week Cultural Program and invited to create an in-store presence at Melbourne’s iconic Henry Bucks.

IDENTITY DESIGN, STORE LAYOUT, BANNER DESIGN, POSTERS, FLYERS, EMAIL MARKETING.

Billboard design for shoe shop
Large format retail poster design
In-store swing tags, postcard design, shopping bag design for retail store Beggar Man Thief
Famous Footwear Retail Store Poster Design and shoe box packaging design

FAMOUS FOOTWEAR

Famous Footwear believe that fashionable shoes should look great, fit perfectly and be affordable. Visual Unity were engaged to create an approachable brand that everyday Australian women could connect with – something real, on trend and accessible, allowing women to indulge in shoes for every occasion. 

LOGO DESIGN, PHOTOGRAPHY, POSTERS, PACKAGING

retail shopping bag design for famous footwear
A-frame store poster design for retail shoe shop

FEATURED PROJECTS

Graphic Design for Restaurants and Hospitality. Branding, Environment, Uniform and Packaging Design

BRANDING & DESIGN

Eat well

Restaurant and Hospitality

These projects showcase examples of restaurant graphic design and branding.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Creative insight

Discovery

This project showcases examples of online retail graphic design and collateral application for an online home store.

Branding for food stores, applied to environment, bags, packaging and marketing materials

BRANDING & DESIGN

Shop fresh

Retail

These projects showcase examples of graphic design and branding for fresh food environments. 

Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

BRANDING & DESIGN

Shop niche

Boutique retail

These projects showcase examples of graphic design for boutique retailers.

Retail graphic design for shopping centre food kiosks. Branding and logo development, uniforms, packaging, large format graphic design. Background photo Background Photo © Jannoon028 / Freepik

BRANDING & DESIGN

Clever kiosks

Shopping centres

These projects showcase examples of graphic design for food retail.

Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

BRANDING & DESIGN

Shop brands

Retail

These projects showcase examples of graphic design for specialised retailers.

Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

BRANDING & DESIGN

Stylish precincts

Wayfinding

These projects showcase examples of graphic design for environmental and wayfinding systems.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Stunning publications

Print

These projects showcase examples of graphic design for custom brochures and specialty publications.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Grow tall

Franchises

These projects showcase examples of retail graphic design for food franchises.

Visual Unity

Branding, strategy and retail, publications and environmental graphic design in Melbourne since 2001.

 

© VISUAL UNITY 2019