BRANDING AND DESIGN IN SHOPPING CENTRES

Takeaway Branding

With the right visual communication strategy, shopping centre kiosks can have a retail impact that belies their more limited scope and footprint. With striking design that captures passing traffic and imaginations, the upside of kiosks is enormous.

CACAO GREEN

Cacao Green is the sister brand of Red Mango who, since 2002, have pioneered healthy, all-natural frozen yoghurt. Visual Unity designed a communication and graphics package to apply over numerous touchpoints, adding assets to the existing brand to facilitate cost-effective rollout as a future franchise offer.

ICONOGRAPHY, POINT-OF-SALE POSTER DESIGN, MENUS, PACKAGING, STORE ENVIRONMENTAL GRAPHICS, PRODUCT POINT-OF-SALE DESIGN.

Kiosk Design for Frozen Yoghurt Ice-cream franchise
Menu design and packaging for shopping centre food court.
Menu design and yoghurt drink label packaging for food court store.
Graphic Design for Mishanghai asian takeaway food court offering.

MISHANGHAI

MiShanghai was brought to life as part of the enex100 Food Podium in Perth, offering authentic Chinese recipes in a modern menu. Visual Unity created a striking brand which combined traditional Chinese and modern elements.

LOGO DESIGN, ENVIRONMENTAL GRAPHICS, MENUS, PACKAGING, UNIFORMS

Packaging design for asian takeaway containers.
Uniform and bag design for asian restaurant in shopping mall

FEATURED PROJECTS

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Homewares Branding

Discovery

This project showcases examples of online retail graphic design and collateral application for an online home store.

Branding for food stores, applied to environment, bags, packaging and marketing materials

BRANDING & DESIGN

Fresh Food Branding

Retail

These projects showcase examples of graphic design and branding for fresh food environments. 

Logo and brand design for sweets stores, packaging design, uniform design, label design and marketing design.

BRANDING & DESIGN

Specialised Branding

Boutique retail

These projects showcase examples of graphic design for boutique retailers.

Graphic design for retail store branding including logo design, packaging design, bag design, poster design, flyer design.

BRANDING & DESIGN

Retail Branding

Retail

These projects showcase examples of graphic design for specialised retailers.

Retail Graphic Design for Shopping Centres, including identity, wayfinding, environmental graphic design, large format graphic design.

BRANDING & DESIGN

Precincts and Wayfinding Design

Wayfinding

These projects showcase examples of graphic design for environmental and wayfinding systems.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Publication & Brochure Design

Print

These projects showcase examples of graphic design for custom brochures and specialty publications.

Branding and marketing collateral design, including guidelines and style guide design.

BRANDING & DESIGN

Franchise Branding 

Franchises

These projects showcase examples of retail graphic design for food franchises.

Visual Unity

Branding, strategy and retail, publications and environmental graphic design in Melbourne since 2001.

 

© VISUAL UNITY 2021