Publication Design for Professional Brochures
Believe it or not, people still read! Especially when it comes to get an understanding of major shopping precinct requirements when it comes to setting up a shop. The following projects showcase examples of professional brochure design. These custom publications are guidelines designed for shopping centres including: Chadstone – The Fashion Capital, Emporium Melbourne, Mandurah, DFO Perth and Belmont Forum.
Chadstone is a destination for shoppers the world over and provides a unique shopping experience not seen in other Australian precincts. With over 20 million customers a year, it was important Chadstone Shopping Centre maintained a memorable experience for it’s local and overseas visitors. Visual Unity created Tenancy Fitout Guidelines to reflect the excellence Chadstone – The Shopping Capital expects from their tenants. The brochure design has a concertina fold and is printed on specialty stock. The brochure when closed was stored in a custom folder and document sleeve. To reflect Chadstone’s luxury offerings the document was blind embossed and finished in specialty white & gold foils.
The Emporium Melbourne is a jewel box of the worlds most expressive brands. A place to explore and be delighted. Visual Unity designed a jewel like origami fold brochure that begged to be opened and read. The brochure design integrated a laser cut jewel pattern on the cover and incorporated a clear holographic foil finish throughout. The subtle print technique created a premium document which caught the readers eye when it glints in the light. A traditional Tenancy Design Vision document also accompanied the custom brochure which complemented the guidelines package.
Due to open in late 2018, Visual Unity designed the Tenancy Guidelines for DFO Perth. A joint venture between Perth Airport and Vicinity Centres, DFO will be a favourite destination with fashionistas and bargain hunters. Home to over 110 international and national brands including restaurants and cafés the guidelines provide insight and set expectations for potential tenants.
Visual Unity designed a suite of guideline brochures for the new development at Belmont Forum and the $350 million dollar redevelopment of Vicinity Centres Mandurah Forum. Both shopping centres were being transformed into a thriving lifestyle shopping experiences. The guideline brochures were designed to reflect the new and modern expectations of the development and provide guidelines to new and existing tenants.