We help you build the brand foundations that set the tone for everything that follows — from strategy and storytelling to visual identity and branded touchpoints.

‍What this includes:
‍

• ‍Brand strategy (where required)
  Covering audience, positioning, voice, values, and competitors
• Brand identity development
  Including logos, visual assets, and examples of real-world applications
• Brand guidelines
  Outlining tone of voice, colour, typography, usage rules, and key messaging
• Ready-to-use brand assets
  Such as environmental graphics, POS marketing, packaging, uniforms, menu systems, and social media templates

Whether you're getting investor-ready or preparing to franchise, we help you create a brand that looks as confident as your growth plans.

“We don’t just design how your store looks. We shape how your brand grows.”

Together, we define the customer experience, map your growth priorities, and anticipate any rollout blockers early.

‍What this includes:
‍

• Plan your brand for growth
  A practical brand roadmap tailored to your store formats, tenancy types, and target markets so every decision supports your growth strategy
• Define the in-store experience
  Brand experience planning to identify your pillars, must-have moments, and customer expectations and turn them into consistent, repeatable in-store experiences
• Lock in your brand must haves
  A clear list of brand “must-haves” so every location delivers the moments that matter, no matter the format
• Identify rollout risks early
  Early insights into common rollout blockers so you can plan ahead, avoid delays, and launch with confidence

“We make sure you’re not just building a store — you’re building a system that works anywhere.”

Our approach helps you maintain visual consistency, speed up decision-making, and reduce costly rework. Together, we define the customer experience, map your growth priorities, and anticipate any rollout blockers early.

‍What this includes:
‍

• Flexible design systems
  Design systems that adapt across different store formats from kiosks, pop-up, inline stores, or standalone sites
• Consistent signage and wayinding
  Clear signage and wayfinding to support customer flow and retail performance 
• A cohesive visual system
  A ready-to-use visual system — colours, typography, imagery and layouts — so every store feels on-brand

‍What we deliver:
‍

• Approval-ready rollout documentation
  RDM optimised brand rollout documentation including signage specifications, finishes, mocked-up elevations, and detailed drawings for any custom elements, ready for RDM and Centre approvals
• Signage documentation
  Signage production packs with all the graphics, specs, and artwork files required to quote, manufacture, and install with confidence
• Brand guidelines
  Covering tone of voice, logo use, colour, typography, and other key visual elements
• Ready to use templates
  Optional templates for packaging, uniforms, menus, and social media created when needed to support consistent execution

“Our documentation gives everyone exactly what they need to get it right the first time.”

Our job is to keep things moving, reduce risk, and ensure the brand shows up the way it’s meant to.

We support you with:
‍

• Supplier briefings and vendor coordination
  So trades and fabricators understand the brand intent and deliver accurately on design
• Cost-effective sourcing advice
  We help identify value-driven options for signage, displays, and branded touchpoints that maintain quality without blowing the budget 
• Contractor support during tender and build
  Fast answers to design and technical questions to keep things moving during tender, fitout, and handover
• Site-specific brand asset adjustments
  We adapt graphics or layouts as needed to meet landlord requirements, site conditions, or last-minute surprises after access or measurement

What this includes:
‍

• Brand checks across key touchpoint
  Brand checks across signage, messaging, and key in-store touchpoints
• Visual references for consistent execution
  Reference visuals that show what good execution looks like and what to avoid
• Brand rules for scaling across locations
  Guidance on which brand elements can flex by location and which must stay consistent
• Brand Guidelines
  Brand guidelines to help franchisees and store teams confidently roll out:
  + POS posters
  + Ticketing and menus
  + Packaging and uniforms
  + Social media templates and seasonal updates

Ongoing support  includes:
‍

• Post-launch check-ins
  Post-launch check-ins to review store performance and uncover opportunities to improve
• Documentation updates
  Based on real-world learnings from previous rollouts
• Design system refinements 
  Updating layouts, assets, or guides as needed
• Toolkit updates
  Keeping your documentation and templates fresh, relevant, and future-proof as you grow