Earth Clear
+ Defined brand strategy and values
+ Created scalable visual identity system
+ Aligned packaging with eco-conscious positioning
Earth Clear set out to prove that sustainability and product excellence can go hand in hand. Founders Caz and George created a premium personal care range with uncompromising quality, prioritising clean ingredients, customer well-being, and environmental responsibility from the ground up.
We were asked to help clarify the brand’s strategic direction, define its core values, and build a visual identity system that could support future growth both locally and internationally.
Strategy-Driven Design with Purpose
Through a focused discovery process, we helped Earth Clear define its customer base, long-term goals, and value-led messaging. These insights formed the foundation for a cohesive brand identity that felt modern, minimal, and deeply rooted in its purpose.
The new identity system balanced simplicity with premium cues, giving Earth Clear a confident, recognisable presence across packaging, digital, and print while clearly communicating its commitment to safe, sustainable products.
Ready for Growth — Without Compromise
From visual clarity to packaging design, every element of the brand was crafted to reflect Earth Clear’s non-toxic, eco-conscious ethos. The system was built to scale — supporting seamless rollout into retail, ecommerce, and international markets without losing its integrity.
The Result
A values-led brand system that connects with like-minded consumers, supports ethical retail growth, and proves that clean, conscious business can still deliver bold shelf presence.
.svg)