Queens Plaza
+ Premium fit-out guidelines
+ Aligned visual standards with luxury brand
+ Improved tenant onboarding and alignment
Queens Plaza, Brisbane’s premier luxury shopping destination, needed a way to communicate its elevated brand expectations to prospective retailers. We were engaged to design a cohesive and visually compelling fit-out guideline — one that would not only instruct but inspire.
Elevating Expectations Through Clear Visual Standards
Rather than treating the document as a technical manual, we approached it as a brand touchpoint. Through refined typography, curated imagery, and structured layouts, we created a guide that embodied the elegance and modernity of Queens Plaza — making it easy for retailers to understand the visual and spatial expectations required to meet the centre’s high standards.
Turning Guidelines Into a Brand Experience
Every design decision reinforced Queens Plaza’s luxury identity — from the editorial layout structure to the visual flow that guided readers through material requirements, signage standards, and tenancy presentation. The final document didn’t just provide clarity — it elevated the onboarding process, aligning all new tenants with a unified, aspirational vision.
The Result
A premium, design-led fit-out guide that supports brand consistency, improves tenant alignment, and sets a high standard for future store rollouts within one of Australia’s most prestigious retail destinations.
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