Spud Bar
+ Brand refresh for franchise growth
+ Flexible design & touchpoint system
+ Investor & expansion readiness
Spudbar had a winning concept — healthy, fast, affordable food. But with outdated interiors and inconsistent branding, its early stores weren’t delivering on customer expectations or investor potential.
We were engaged to reposition Spudbar as a strong, scalable franchise opportunity one that would excite customers and attract investment.
From Good Idea to Great Investment
Rebranding for Scalable Growth
Our work began with a full brand and environment audit across existing stores. We then developed a refreshed in-store experience, brighter, cleaner, and designed to feel fresh, energetic, and on-brand.
To support franchise expansion, we delivered a complete, flexible graphic system that clearly communicated Spudbar’s values, particularly its commitment to sustainability.
Elevating the Brand from the Inside Out
Building the Assets That Power Growth
From spatial design to branded touchpoints, we created everything needed to help Spudbar grow with confidence:
+ Custom typeface and flexible graphic language
+ In-store menu boards and take-away packaging
+ Staff uniforms, loyalty cards, and feedback forms
+ Franchise marketing collateral and investor decks
Each element was designed for consistency, efficiency, and ease of rollout across multiple locations.
The Result
Following the rebrand, Spudbar successfully sold master franchise rights in Victoria, Western Australia, and New Zealand. It was acquired in a private sale within 18 months.
What began as a store uplift became a complete transformation, turning a good idea into a compelling, scalable franchise system.
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